Heineken and their various agencies have done an amazing job of activating their Champions league sponsorship and providing both utility & entertainment to football fans through initiatives such as Heineken Star Player. The latest work (from Vidal Parternship) is aimed squarely at Champions league fans in the US. Due to the time difference, most games occur when people are at work and therefore can't watch the games live. As any sports fan who's tried to watch a Tivoed game knows, you essentially need to enforce a communications blackout from match time until you get home and can actually watch the recorded game. There's just too many opportunities to see the results of the game accidentally while browsing the web. Enter Heineken Fever Keeper, a Chrome browser extension that blanks out any revealing information about the match, regardless of what site you're on.
Genius...now if only there was something similar for smartphones. Check out the video below for more detail and to see it in action.
Additional Articles: PSFK | Adverblog
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